Ability to Travel

Ability to Travel

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.


Ability to Travel is the exclusive distributor of ATTO in New Zealand. ATTO is the world’s most advanced foldable mobility scooter that folds to the size of a Trolley Suitcase in seconds.



Ability to Travel - Website on mobile and laptop
Ability to Travel - Mobile website design on 4 iPhones

Working alongside designer Chris Sharp, we clearly defined that the main objective of the website was to convert prospects into a demo and ultimately a purchase of an ATTO mobility scooter.

Ability to Travel - Website on all devices

The website structure required a logical information flow, providing key information in bite-size pieces as the end-user navigates their way across the site, with the contact form easily accessible on all pages at all times.

Converting prospects as the key driver, we ensured the ‘book a demo’ button is visible on screen at all times, regardless of the user's position on the website. This navigates the prospect down to the contact form which is placed in the footer site-wide. 

The homepage provides a full overview of the ATTO scooter in an optimised user flow, with ‘book a demo’ buttons placed in key locations throughout the page. The end-user has the option to easily access additional pages that provide more detailed specifications and information that would otherwise clutter the homepage.

Ability to Travel - Website on laptop and mobile
Ability to Travel - Website on iPhone pop-out
I've used DOT THE i on a couple of different projects when I wanted to complete the visual design side of the job, but needed some developers help to execute on the vision in a contemporary, highly functional, and efficient manner. On both occasions that is exactly the service I received from DOT THE i. My client was over the moon with their final results, so, happy client = happy designer!
Chris Sharp - Graphic Designer and Artist