Inline Nutrition

Inline Nutrition

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.


Inline Nutrition offers high quality New Zealand made supplements that are formulated to help you meet your health and fitness goals.



Inline Nutrition Website by DOT THE i
Inline Nutrition Recipes Page

The Inline Nutrition team came to us looking for a fresh rebuild of their website. The old site had become dated, hard to navigate and the checkout process was clunky and in need of some serious first-aid. Being an eCommerce store, we needed to ensure existing subscriptions and customers old and new were impacted as little as possible.

Inline Nutrition website on mobile by DOT THE i

Working alongside the Inline Nutrition team we simplified and condensed down the site content into a clean, responsive, easy to navigate format. Giving the site design a fresh typeface, heroing the Inline teal blue and creating a full custom icon library for the products kept the death by type to a minimum. 

The site now features a redesigned responsive account section and cart-to-checkout process as well as new integrations including; Refer a Friend to boost purchase intent for new and returning customers. 

We’re looking forward to seeing the Inline Nutrition legends continue to grow as New Zealand’s premier supplement brand to busy mums, elite athletes, and everyone else in between!

Dot The I did a fantastic job developing our new site. Jamie and Alec were great to work with, and the website met all of our expectations. Following the launch, they have continued to provide great support and help out when needed. Would definitely recommend these guys to anyone looking to sharpen up their online presence.
Kaitlin Chamberlain - Brand Manager, Inline Nutrition